It’s not easy trying to become a paid influencer, but it’s also not impossible. In order to get the most of each one of your brand-sponsored deals on Instagram, make sure to discuss the details upfront. Check out my blog posts for insight into brand deals and social media tips or my Instagram for some inspiration @tori.nucci, List choice Feel like you need some help in the growth department? If you’re a beginner trying to figure out how to start to work with brands on Instagram, don’t worry, we’ve got your back. Should you wait for brands to ask you to collaborate first? Here is a breakdown of the most common types of collaborations — including gifting campaigns, sponsored posts, sponsored hotel stays and press trips. Your audience (and you) would benefit from a collab with a brand that shares your values. torinucci.com, Form action Personally, I’d stray away from pitching a brand through DMs. Subscribe Most of the brands looking for influencers to maximise their IG game want clear insight into the audience and the overall engagement. Love the points you included about doing thorough research about the brand you’re interested in collaborating with. . Are you looking to increase your visibility on Instagram? With more than 300 million users, Instagram has become one of the most engaging … However, when you collaborate with brands, you want to include as much information about who you are as possible. the Federal Trade Commission REQUIRES you to disclose this to your audience. Understand that brands on IG, big and small get hundreds of emails from brands and influencers asking for collaboration, so you’ll have to really step up your game to even get noticed. Make sure your entire digital presence is consistent, with clear niche and design. Type “site:domain name + contact” in the search bar, No bragging. Depending on the type of brand, its marketing strategy, and your own resources and skills, your brand collaborations can take many different forms. How to Collaborate with Brands I get asked all the time how to collaborate with brands on Instagram. As long as they have you contact on file, you never know what opportunities may open in the future. Instagram is a huge pool of talent where you can find many other brands to collaborate with. We’re sure you’ve done your research on how to become an influencer by now. State it clearly, and add your humble commission in the form of a free product, or financial compensation. Your email address will not be published. If you take a look if the IG account of a micro-influencer. Typically, most brands have an email address in their Instagram bios. And vice versa. Don’t get discouraged if this happens; it just means that they may not have the budget for influencer marketing right now. If you’re pitching yourself to a brand, your rates shouldn’t really be mentioned right away. First things first, let’s get you to the right person to contact. You have to have 10K+ followers to even be considered semi-serious. Pingback: How to Look Cute *and* Comfy at the Beach | Style. This isn’t necessarily reflected in the number of followers you have, but in their actual relevance, and the engagement they bring in. Of course, it wouldn’t hurt if the first brands you’re reaching out to as an aspiring influencer are super dear to your heart. Sometimes you really Signs That You Might be Ready to Connect with Brands on Instagram There is little point approaching brands too early. Look at how Jen. If you have any other questions about how to collaborate with brands, please leave a comment below or ask me directly over on Instagram! Thank you so much, Michelle!! When on a brand’s website, it can be overwhelming to decide which person to contact from the email list. Often times, brands will also provide monetized or trackable links for you to post in your Instagram stories in a swipe up link and/or in your bio. Although there are enormous amounts of self-proclaimed influencers out there, the ones that are actually getting a ton of deals, are the ones that do influence people. CoSchedule advises that influencers should post once every day on Facebook, one to two times per day on Instagram and up to fifteen times per day on Twitter. The number of posts to share – you want to be on the same page on the amount of work you’d be doing, The time span – to prepare everything to be posted on time. Nurturing genuine community amongst your followers pays off – big time! Maybe you love expressive fashion, or you’re obsessed with sneakers. Required fields are marked *. As in, how will you create value for this brand? Once you’ve found the perfect fit, it’s time to get the ball rolling and do your first pitch. How to Collaborate This is how each and every one of the, When on a brand’s website, it can be overwhelming to decide which person to contact from the email list. If you have a pretty engaged audience on one social media platform, you’re totally able to pitch yourself. Often brands treat bloggers as a way to advertise cheaply. Get more Exposure with real Engagement and Traffic. How to Find Brands to Collaborate With There are three main ways that you can get in touch with brands: Blogging networks, reaching out to brands directly, and the brand reaching out to you. After the first pitch email is sent, the brand will either respond back saying that they’d love to collaborate, or that now isn’t the best time. Let’s face it; brands receive tons of inquiries from bloggers/influencers on the daily, either via Instagram DMs or emails. And look where they are now. So important to work with brands that have synergy. This includes your engagement rate, your stats, some of your past collaborations, etc. A cold, generic pitch won’t cut it nowadays. Go the extra mile and let them know why you’re invested in their brand and the values you share to get their attention. The communication can be slow or just rude. brands that collaborate with bloggers, coachella music festival, how to collaborate with brands on instagram, how to collaborate with fashion brands, How to reach out to brands as an influencer, how to work with brands on, , , , , , For example, let’s say that you work in the music industry. for free to see how you can grow your following, engagement and reach organically and hassle-free. Think of doing something similar to draw the brand’s attention. Dear Readers, I wanted to share with you all how I reply to emails from brands who are interested in collaborating with me through Instagram. Become an Instagram Influencer and Collaborate with Brands you love by Leonida Hernandez on October 25, 2020 Becoming a successful Instagram influencer isn’t easy. But you’re probably wondering how do you actually get brand sponsors on Instagram, right? So, before we wrap up, let’s revise all of the different types of brand collaborations you can land. Image via Instagram Giveaways are a great source of user-generated content which prove to be very useful for brands. This past week, I landed a dream collaboration with a brand called Princess Polly. So you’ve reached a solid IG following and think you’re ready to add some brand collaborations to your Influencer resume? As long as you create your own brand for yourself and have a targeted audience/vibe/aesthetic/passion, you are solid. On top of this, your audience most likely enjoys the same things since they are following you and engaging with your content. Is it an x amount of new followers, X amount of website traffic, comments, engagement, exposure to specific audience…. Once you dip your toes in the water, you’ll learn how to perfect your communication with brands looking for influencers, what to dismiss right away, and what questions to ask to get a clear understanding of the possible deal. So you’ve reached a solid IG following and think you’re ready to add some brand Or a couple of them. Yes, you don’t have to sit and wait for brands looking for influencers to find you. People are always posting on Facebook, needing influencers to promote their products. . As you get into the flow of things and secure your first collab, you’ll feel more confident and the process will get a lot smoother. This is how each and every one of the big influencers started. Just keep working and growing and you’ll be on their radar soon enough. You will probably get spammed on Instagram from random online retailers asking you to join their affiliate program. Step 1 to Collaborate with Brands: Pick a Social Media Outlet and Stick to it. Search through “related profiles” on Instagram: When you’ve found someone that is a good fit for your brand or you have an idea of who is your indirect competition, head to their profile. Here are just a few examples: You can sit around and wait for months for your favorite brand to reach out to you, or you can find their email and just do it yourself! If there is no email in the Instagram bio, now you can try to shoot them a direct message. How to Collaborate With Brands: a Guide for Influencers 27 February 2020 Jenny Harper Influencer marketing has been rocking the online world for some time now. Your email address will not be published. Each option comes with it’s own unique set of pros and cons, but they are all great ways to start building a portfolio of partnerships and a network of brand contacts. Bloggers, Learn How To Collaborate with Brands! Partnering with influencers increases reach, brand awareness and revenue. The cool thing is it will list all the emails in the categories according to the departments. It can give you a chance to build a larger community, it will challenge your creativity and grow your presence on social media. Tell them what you can do for them. Published by Nataliya Ogle on March 6, 2019 March 6, 2019 You’ve probably read a ton of guides on how to collaborate with brands as a blogger and best practices to get brand collaborations. Ways Brands Can Measure Their Return On Investment Brand Awareness If you asked your audience to perform a task, such as use a hashtag, … by now. In this article you'll discover five brands tapping into the power of Instagram influencers. And, more importantly, you’re telling them how this translates to their brand and what they can get from this collab. Keep on reading to find out how do you actually approach brands as an influencer. With Collabfluence you’re able to search through the product categories that you’re interested in and checkout all the available products from brands looking to work with influencers! Reaching out to brands as an influencer with a complete set of social media and marketing resources would double your chances of success. Insert links to your previous collaboration posts. Unsubscribe. How to plan your Instagram feed like a pro? HOW TO COLLABORATE WITH BRANDS?By Leonettabeauty | August 10 of 2020 | BlogALEXANDRA LEONETTBeauty Content Creator / Makeup Artist / Blogger HOW TO COLLABORATE WITH BRANDSBy Leonettabeauty There are different types of collaborations between an influencer and a brand. If you’ve got none, insert links to your most you posts that reflect your style, your engagement, and your interaction with your audience. This way, you’re showing the brand you’re looking to work with on Instagram that you nurture your audience and engage with them. The worst that’s going to happen is you get a no. We’re talking FTC rules and disclosing your agreement with #ad or #sponsored. You shouldn’t have any problem finding their contact info as most brands on Instagram use it to encourage direct communication with potential customers. If you’ve got none, insert links to your most. So let’s get down to the basic steps you should take before you go pitching yourself to Ralph Lauren. Take your time to really get to know your followers, and create meaningful engagement off of your shared values. By doing so, brands will have an additional way to view your work and will be able to see your latest stats at any time. Exactly, Joscelyn!! In reality, it’s actually fun putting these together because you can get as creative as you want. I’d love it if you would subscribe to my email list! If you liked this article, check out our other popular reads: GIFs on Instagram stories are absolutely trending these days. This is what will decide which brands you reach out to. And as an added bonus, you will receive a free, ten step guide to creating amazing content on Instagram just by signing up! Saved to use this when working with my students on personal branding. For example, if the brand has only worked with influencers that have 20+K followers, you shouldn’t waste your time, but wait until you grow (link to our blog post on beginner’s guide) to pitch a collab. Join third party influencer networks, such as Collective.ly or Obviously. Now, you’re probably wondering what the h*** a media kit is. Have you considered reaching out to influencers? And, more importantly, you’re telling them how this translates to their brand and what they can get from this collab. Find the right brands to work with. This is one of the most common BS facts regarding influencer work. I hate the word “niche,” but it really is true that the more specific you get, the more opportunities you’ll have. You just need that one thing. Subscribe to get the latest updates on everything IG. Let me introduce myself. Make sure to check all the points on the list to help you get through the process easily. Tell them that you are trying to reach their public relations department, or you are wondering if they have a specific email for collaborations. So, instead of doing something irrational and out of line, think quality and long term. I decided to switch my Instagram from a private account to a public account. I love how you play according to your own rules Nancy. Check the influencers’ number of followers, their engagement rate and their overall aesthetic to see how you stack up. Just to make sure we’re on the right track. If the brand you’re reaching out to as an influencer is not keen on going full disclosure, you should think twice if a free product or any amount of money they’re offering is worth getting your profile banned. It will be easier to pitch yourself to a brand when they are able to see your history of content, your voice, and your audience, which can all be done with one platform of your choice. Loving this advice! There are only two ways to secure these collabs. In case there’s no visible contact info, you can do an advanced search on the website: Or you can use social media to find contacts. 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