It’s not necessary (and can be offputting) to send something extravagant. You don’t have to take Steve’s word for it. That’s tough to sustain! This one’s easy. 2. You’ve heard the term influencer outreach thousands of times before. If you already have an email thread going with your influencers (as we showed you how to do in Part 2), you can easily get this information and add it to your spreadsheet of influencer information. We’ve seen many examples of brands being hugely successfully just through gifting influencers. Basically, it’s a win-win-win situation. Here are a few examples of subject lines applicable to different situations: Inviting an influencer to collaborate: “Melanie, you are the only one fashion blogger, who knows how to wear this outfit with skinny jeans.” Closely related to “guest content” is its cousin -- collaborations. Yes, we all send and receive the plenty of the gifts on the day of Christmas, and due to that, it can also be called as the festival of a gift. Collaborations. Keep your thank you’s simple and concise. Easy peasy! And don’t forget, influencers, no matter how formal or business-like, are people too! This may seem like the most intuitive way to send products to influencers, but the problem is that it’s not the most scalable. Here are four strategies you can implement to ensure the greatest possible return on your collaboration. Christmas is although the day when we remember Jesus Christ but the other reason for which the Christmas is well known is the game of the gifts. Of course, you need to add a thank you note. The key here is to make influencers feel appreciated, not like gateways to potential new customers. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Gifting influencers doesn’t have to break the bank. Sample Thank You Letter For Christmas Gift. Consider a Small Gift to Accompany Your Thank You Note. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. If your client mentions she loves Game of Thrones, for example, a novelty mug is a great gesture. Something along the lines of “Thanks for posting such great content! Who are the most important people in an industry? Some influencers initially gave the tool a bad review because they were using it dry, instead of wet like the company suggests. Initial outreach template. We let the influencers come to you. This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. The good news is that there are other ways to send products for your influencer marketing campaign. Gifting 101: How to reach out to influencers, How to Do Influencer Marketing at Scale — and Make the FTC Happy. [The Definitive Answer] — Nicely Said, The Impact of Voter Turnout: 2016 Presidential Election Results by County, City, and Precinct —…, Hereditary, Don't Look Now, and the Despairing Future of Horror, If you sell makeup or fashion apparel, make sure to, Offer brief notes that they can have on-hand, like the. You’ll have to create 50 packages and personalized notes, and send those products through your own delivery method. This post covers the secret to running a successful influencer marketing campaign using gifting-only. But, there is a catch: If you are simply gifting your product to influencers (and not paying them), they’re not obligated to promote you. 1. Try to express the main idea of your letter in one short phrase or sentence, and you will grab your attention. Similar to guest … Influencer product gifting can get you authentic content about your product or service in no time. And if you really want to add a personalized touch, we can always work something out together. Character Types: This will help you remember the difference! Gifting is a great strategy that works for books, clothing, makeup brands, and many others. Showing that your brand sees the influencers as more than just marketing tools, but as people, will help build lasting relationships with influencers. Whatever makes your product unique, or anything that may need clarification should be included. There are plenty of reasons why you might want to in contact with an influencer on Instagram. For example, directly asking a celebrity or influencer to use your product in public is a large and perhaps costly request, but you could mention that if they didn’t want to do this they could do something smaller, like tweet about it. In a recent episode of Brands Working Remote Talking Influencers, Tubby Todd Founder Andrea Faulkner Williams addressed a question during the Q & A session regarding how to approach influencers. Regardless of the product value, you'll need to apply these influencer marketing principles. You can use e-commerce tools like Shopify to help. Follow their call to action. For example, if a clothing brand sends an influencer a dress that costs $400 to make, but retails for $2,000, the gift will have “cost” the brand $400, but the influencer will feel as if they have received a benefit “worth” $2,000. But taking a look at a few examples of successful influencer outreach can help you get started. So get ready to ship those products out and start watching the sales come in. Once you’ve compiled a list of potential influencers, I suggest you prioritize … Yes, you are technically the one providing the gift, but the influencer is also providing exposure for your brand and products if they decide to post it. You may also like. Ready to get those influencer marketing campaigns fired up? The downside to this strategy is that you won’t be able to personalize your packages. Seen as our latest feature the ZINE Brand Catalogue focuses on gifting campaigns, it was perfect timing for us to kick off with a bang, and celebrate its' launch with our top 10 influencers, who will amaze you with what they can do for your brand, if you just give them the right gift.. Gifting campaigns can work exceptionally well for brands in influencer marketing. At Octoly, for example, we use the “pull model” — inviting our network of over 10,000 high-quality creators to pull their favorite products from a selection supplied by brands. If you don’t tell them your product is made in a nut-free facility, or that part of the proceeds go to a special cause, they won’t know to mention those in their post and you could potentially end up with a generic post. Gift letters may be used in a lot of ways depending on the kind of gift given. If you can, we recommend that you use your e-commerce website to send products to influencers. Octoly will also take care of any shipping issues that might occur. Many brands miss this opportunity … Examples of what you can offer influencers as compensation when you pitch them, include: Product discounts or giveaways – Offer them a discount on your product or services. Request a demo or sign up to our newsletter. Just take the … hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, '5101f4f8-de46-4fb9-b8da-09bcd4fe4429', {}); Influencer Marketing 101, The gifts you give influencers might be time and attention--read and share their stuff on your own social networks and in your content--or they might be more tangible: a free account, samples… To have your product properly showcased by the influencer, you need to give them clear instructions and suggestions. Basically, it’s a … Let’s face it, influencers get sent free products all the time no matter if they’re a micro or macro-influencer. The easiest way to do this is to set up unique promo codes that influencers can use to order what they want directly from your website. Before you send off your boxes, you should draft up an influencer gifting note to place inside. Sample letter to write a letter to accompany a gift. We turn to these influencers and all-around cool girls for beauty, fashion, and lifestyle advice, so why not let them guide our holiday gifting? This is a particularly good one to use for micro influencers as they are … Keep these tips in mind when you’re writing your next influencer gifting note. Influencer marketing is a trending topic in content marketing. Influencer Outreach Tips, Posted on March 7, 2019 by: Kristen Wiley. Gifting campaigns appear simple, but it’s the collaboration type we see brands struggle with the most. We’ll start with the manual option: Simply asking influencers for their addresses and sending each product individually. The more informed your influencers are, the more informed consumers will be. Logistics-wise, the easiest thing to do is to ask your influencers to go to the store and pick up the item themselves. One of the best ways to do this is to personalize the gifting note. While a free sample of your product could be nice, it’s not necessarily going to help build brand affinity on their part and it might raise questions or be misconstrued. Tips for Writing an Influence Letter . Image credit: Statista. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. In fact, there have been 6.12 million brands sponsored posts on Instagram in 2020.. Brands are using Instagram in a number of different ways but influencer marketing is fast becoming one of the most popular and effective strategies to use on this visual social media platform. Produce Influencer Driven Product Photography & Videography. In the first two parts of our Gifting 101 series, we showed you how to find the right influencers for your influencer marketing campaign and how to reach out to those influencers to begin your collaboration. You decide how many products you want to allocate to a campaign. What to Include on an Influencer Gifting Note. Have a gameplan and most importantly, set reasonable expectations and … With thank you note for gift examples you can now show your thankfulness to your friends, family and acquaintances or for that matter anyone who sends you a gift. How to Message Influencers: Outreach Messages that Work Carro’s Default Influencer Message. Don’t worry, because there are tools and platforms that let you combine the personalization of manual product delivery with the automation of e-commerce checkouts. These influencers usually have other brand collabs that they divide their time between and you can’t expect them to do heavy research on every one. Influencer gifting is a great way to create some meaningful buzz for your brand. It's a great platform for mutual promotion, first and foremost. Carro asked a group of successful influencers what their favorite outreach messages were. Act Fast – Mail your influence letter as soon as possible (preferably within twenty-four hours).If time is of the essence, send your letter by email. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. By gifting products to influencers instead of paying them to create branded posts, you can reach more influencers at scale, work with micro-influencers who engage niche communities, and allow these influencers the freedom to be authentic in their product reviews. Showing that your brand sees the influencers as more than just marketing tools, but as people, will help build lasting relationships with influencers. Want to test the Octoly way? The below is the sample of handwritten thank you note to influencers. The starting point for any out r each programme is to send your influencers a personalised email stating your objectives and what you expect the influencer … I can never thank you enough for all the opportunities you have given me. It can serve as a thank-you letter for the gift that has been received during an occasion, it can also be a letter stating the information about a gift donation, and it can also include items related to the documentation of mortgage gift. Carro’s default influencer message is based on several successful influencer messages. Not thrilled about those first two options? You have always me great source of inspiration and support. (Don’t forget to include your social handles!). But that might be a worthy sacrifice if you’re looking to build a scalable influencer gifting operation. You wouldn’t want an influencer to give your product a bad review because they happened to use it incorrectly. Companies like Hismile, Fashionova, Revolve, Missy Empire, Gymshark, Anastasia Beverly Hills, … Gifting influencers allows brands to provide what consumers crave which is authenticity and trust. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {}); You want your consumers to know all the details about your product. When looking at the true cost of gifting influencers products, you’ll see that it is less daunting than previously thought. It can serve as a subtle hint that you want them to post the gift you sent without the pressure. You can easily make the gifting note more personal by including the influencer’s name on their note and handwriting it on stationary or a cute blank card that matches your branding. As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly … You can take it to the next level by including a little tidbit that references something unique about the influencer or something they’re known for. But a small, thoughtful gift can take your thank you note skills to the next level. On the occasion of your retirement I would like to show my gratitude to you by gifting you a small gift. Once you’ve chosen the influencers you want to send the product to, we send it within 24 hours of your approval. Less hassle for you, a smoother experience for your micro-influencers. Everyone loves gifts, and influencers love having new content to post! Breaking Down the Cost of Gifting Influencers. But say you want to send 50 products — your workload starts to get really time-consuming. Once you have their addresses, you can just package and send the products yourself. Kristen is the Founder & CEO of Statusphere. Now that we have looked more closely at the benefits, challenges and misconceptions of influencer gifting, let’s take look at how to run a successful campaign. More from Octoly on influencer marketing: From finding the right influencers for your brand to tracking the results of your campaigns, our Gifting 101 guide is what you need to get started with gifting influencers at scale. How to Run an Effective Influencer Gifting Campaign. The makeup company Beauty Blender ran into this problem when they first released their now-famous makeup sponge. But don’t give up just yet. If you have any DMCA issues on this post, please contact us! According to a poll on the Tomoson blog, 59% of marketers are p… You might be surprised how willing and able influencers are to do this, as long as you compensate them for their time or provide a stipend for their purchase (be sure to provide the stipend ahead of time if the item costs more than $10). This means brands need to step up their game to make their gifts stand out among the rest. Why? Influencers are required to post and tag your brand within 30 days of receiving the product. They can find the right product, add it to their cart, enter your code, and ship it to themselves for free. To get the most out of your efforts, establish relationships with the influencers who will appreciate your brand and product the most. Running an influencer gifting campaign is a special way to spread the word about your brand and engage with influencers in your community. Every Product Seeding collaboration includes direct contact details for every selected influencer, and collaboration analytics with detailed results by influencer for three months. That’s right. The creators will receive their packages within four days. Influencers feel appreciated, not a bribe to help 101: how to do marketing... Be used in a lot of ways depending on the kind of gift given without pressure! 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